INK&Ribbon
The Marketing Consultancy your CFO Loves
We help organizations accelerate growth by improving how they attract, convert, and retain customers. Acting as an extension of your team, we focus relentlessly on the priorities that matter.
We partner with start-ups, scale-ups, and mid-sized companies to deliver disciplined, profitable growth.
We are Digital Economists
We are Growth Marketers
We are Data-Informed Poets
The Four Stages of Growth
Every company sits somewhere on this journey. Each stage comes with its own bottleneck — if ignored, growth stalls. Ink & Ribbon helps you break through and build what’s next.
1.
Profitable Customers
The Problem: Marketing dollars scatter across audiences who stop converting. CAC rises, and no-one can prove which segments to scale.
Our Role: Identify profitable segments and Cut CAC. Prove LTV early.
2.
Scaling Effectively
The Problem: What worked at $1M ARR won’t work at $25M ARR. Channels plateau, costs spike, and “growth hacks” stop delivering.
Our Role: We build channel and experimentation frameworks that break through acquisition ceilings.
3.
Deepening Revenue
The Problem: Acquisition eats budget while retention leaks out the back door. Renewals, engagement, and upsell underperform.
Our Role: We design retention and lifecycle systems that lift renewals & ARPU.
4.
Launch New Products
The Problem: New products stall or distract from the core business. Teams spread thin, pipelines dry up, and growth plateaus.
Our Role: We create go-to-market strategies that expand revenue without breaking existing systems.
Results that matter
From pipeline expansion to retention gains, Ink & Ribbon delivers measurable impact. We help companies break through bottlenecks and unlock what’s next.
12x
Pipeline Growth
Designed sales and marketing strategies increasing qualified pipeline and unlocking $75M LTV for a philanthropic community.
>71.4%
Conversion Rate
Improved GrowthDay trial conversion from 35% to 60% and boosted DAU/MAU app engagement by 30%.
$350m+
Planned and executed media for global brands including Sony, WeTransfer, ESPN+, Lexus, Toyota, & Stand Together.
Media Managed
$25m
ARR Achievement
Scaled Fuzzy Pet Health ARR from $6M while reducing CAC by 35% and lifting ARPU 24%. Resulting in $18m Series-B.
SERVICES
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Tailored growth plans aligned with business objectives; rapid-test frameworks for CRO, lifecycle, and scalable models.
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Develop and execute customer acquisition strategies,including retention programs that enhance Customer Lifetime Value (CLV)
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Optimize technology stack and unify data to enable automation, analytics, and precision marketing.
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Build connected customer journeys using a 360° customer view, driving loyalty from first click to long-term value.
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With over $350m in media managed over 10 years. We have developed scalable frameworks to deliver effective in-channel outcomes.
Our Growth Framework
Phase 1: Immersion
Seamlessly integrate into the company, gaining a comprehensive understanding of its culture, strategy, and operations.
Phase 2: Strategize
Complete audit of current initiatives. Develop a growth strategy and align on key objectives to ensure focused, measurable outcomes.
Phase 3 : Accelerate
Launch strategic growth initiatives, driving implementation and delivering quick wins that build momentum towards long-term success.
Meet the Founder
For over 15 years, I’ve helped start-ups, scale-ups, and Fortune 500 companies unlock measurable growth. From leading an 80 person marketing team at Stand Together to scaling ARR from $0 to $25M at venture-backed companies, to guiding global brands like Sony and ESPN+, my work has always centered on one thing: creating growth through clarity, creativity, and economic thinking.
I’m also a published author and with a MFA in Creative Writing (Poetry). Storytelling shapes the way I approach growth — blending data with design, performance with narrative. Marketing is both art and economics, and I build strategies that connect the two.
When you work with Ink & Ribbon, you’re not working with an agency machine. You’re working with a partner who’s been in the trenches, knows how to scale, and genuinely cares about delivering results your C-Suite, investors, and customers will love.
clients
Sony
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Morningstar
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Arootah
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Jellyfish
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WeTransfer
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Lexus & Toyota
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Legal & General Investments
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BigCommerce
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Fuzzy Pet Health
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GrowthDay
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Switch
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GlobeIn
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HumanCode
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Sony 〰️ Morningstar 〰️ Arootah 〰️ Jellyfish 〰️ WeTransfer 〰️ Lexus & Toyota 〰️ Legal & General Investments 〰️ BigCommerce 〰️ Fuzzy Pet Health 〰️ GrowthDay 〰️ Switch 〰️ GlobeIn 〰️ HumanCode 〰️
Your Growth Consultation awaits
We’ll review your current strategy, uncover hidden opportunities, and outline practical next steps
Use the form below to get started, or call 510-282-4412.